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IWMBuzz Media Summit 2024: Dr. Annurag Batra Decodes The …
2024年11月25日 · The City of Joy recently witnessed a pioneering conversation at the November 14 Media Summit, organised by IWMBuzz. With experts from advertising, marketing, and cinema coming together, the summit delved into topics reshaping India’s media landscape. Among the highlights was a metaphor-infused ...
IWMBuzz Media Summit Kolkata: A Panel On The Future Of …
2024年11月25日 · The City of Joy became a bustling hub of creativity on November 14 as IWMBuzz hosted the much-anticipated Media Summit, drawing industry stalwarts and eager aspirants under one roof. Amidst the sprawling conversations spanning advertising, marketing, cinema, and more, one particular session held a ...
From TV To Digital: The Next Era Of Advertising Discussed At …
2024年11月25日 · The panel discussion at the IWMBuzz Media Summit 2024 painted a picture of an advertising landscape that is both evolving and embracing its roots. TV advertising, though challenged by the rise of digital, remains relevant—especially in rural markets and for brands seeking deep emotional connections with their audience.
Decoding Gen Z: Insights From IWMBuzz Media Summit's Panel …
2024年11月25日 · Gen Z is a mindset. To engage them, brands must approach their world with humility, humour, and humanity. When all ‘swipe’ matters, the real challenge lies in making those swipes linger—through content that informs, entertains, and inspires.
Redefining Narratives: Insights From IWMBuzz Media Summit’s …
2024年11月25日 · OTT platforms are fundamentally changing how stories are told, offering more freedom and flexibility than traditional media ever could. Without the constraints of time slots or rigid formats, creators now have the freedom to develop complex characters and intricate plots, often with deeper emotional and thematic exploration.