Marketing Management: What Is It and Why Does It Matter?
2024年8月1日 · Marketing management is vital to a business's ability to establish a brand, better understand its customer base, and generate revenue. Marketing management works to ensure a company is profitable by gaining new customers, expanding a customer base, building a company’s reputation, and improving customer interactions.
Best Marketing Courses Online [2025] | Coursera
Learn Marketing or improve your skills online today. Choose from a wide range of Marketing courses offered from top universities and industry leaders. Our Marketing courses are perfect for individuals or for corporate Marketing training to upskill your workforce.
What Does a Marketing Manager Do? A Guide - Coursera
2024年12月16日 · If you’re looking for a career where you can use your creativity and people skills to make a difference in a company, marketing management could be a good fit. Explore what the job entails and how to become a marketing manager.
Best Business Management Courses & Certificates [2025]
Transform you career with Coursera's online Business Management courses. Enroll for free, earn a certificate, and build job-ready skills on your schedule. Join today!
Marketing Management: What Is It and Why Does It Matter?
2024年11月14日 · Marketing management is vital to a business's ability to generate revenue, create a brand, and better understand its customer base. It ensures a company's profitability by gaining new customers, expanding its customer base, building its reputation, and improving customer interactions.
Developing a Winning Marketing Strategy - Coursera
You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers.
What Can I Do with a Business Management Degree? Skills
2023年11月29日 · You may take courses like Accounting Principles, Business Law, Management Principles, and Marketing. This can prepare you for entry-level positions as an assistant, customer service specialist, or sales consultant.
Best Marketing Management Courses & Certificates [2025]
Transform you career with Coursera's online Marketing Management courses. Enroll for free, earn a certificate, and build job-ready skills on your schedule. Join today!
Marketing Strategy: What It Is and How to Create One
2024年11月25日 · A marketing strategy is an overview of how a business or organization will articulate its value proposition to its customers. Generally, a marketing strategy outlines business goals, target market , buyer personas, competitors, and value for customers.
What Is a Business Management Degree and What Can You Do
2023年11月29日 · With a bachelor’s degree in business management, you may qualify for more entry-level roles, such as human resources specialist, marketing specialist, business analyst, or financial analyst.