As we all rush to finish up our work for the end of the year, very few things will make me stop what I’m doing and focus on ...

Darden's cautious approach to pricing, consistently raising menu prices at rates below inflation, reflects lessons learned from the firm's experience in the aftermath of 2007-09, when aggressive price ...

Armed with appropriate market insights, you can—at least for the foreseeable future—call if final and codify it in a message ...

Movies are what keeps us going. They are what keep us entertained round the year. Filmbiz personalities Himesh Mankad, Anmol ...

Assertio Holdings, Inc. (“Assertio” or the “Company”) (Nasdaq: ASRT), a pharmaceutical company with comprehensive commercial capabilities offering differentiated products to patients, announced today ...

As with every popular digital channel nowadays, e-mail marketing and its campaigns are measured. As of late 2023, next to open rates, the metrics most deployed by professionals to evaluate the ...

Influencer marketing has become one of the most popular and effective forms of online marketing. With millions of internet users browsing social media platforms for entertainment, inspiration ...

Based on the latest campaigns across categories in India—from snacking giants to fintech disruptors—here’s an analysis of trends that will shape the Marketing Rules of 2025. 1. Gen Z Will ...

Point differential isn’t just a technicality ... As Managing Editor at AS USA, uses background in operations and marketing to drive improvements for reader satisfaction.

Tis the season for businesses to connect with customers and drive revenue. However, your marketing strategy requires more than just festive cheer to capture shoppers' attention and foster brand ...

What is B2B content marketing? B2B content marketing is the creation and distribution of valuable and relevant content to attract and engage businesses. Simple enough, right? However, if you’re a B2B ...