Local TV news is in trouble. For decades, 24/7 cable news and digital news sites have chewed away at its audience base. Younger audiences have little interest in tuning in at 6 or 11 p.m. to catch ...
NEW YORK – December 19, 2024 – Nielsen, a global leader in audience measurement, data and analytics, and Sunbeam Television have announced a multi-year agreement for Local TV measurement in Boston and ...