It would be a disservice not to point out that Amazon was a game-changing leader in social commerce well before the social media frenzy and hype of the past several years. Today, the site-driven ...
Social media isn’t just about catching up with family, old friends or that random person you met at a bar five years ago. Now it’s become one of the most powerful e-commerce platforms.
Xiaohongshu was late to the livestream sales boom in China led by Alibaba's Tmall and ByteDance's Douyin, but in 2022 it combined its e-commerce and livestreaming divisions, incorporating purchasing f ...
Within that figure, what Wieser calls out as “commerce media” (more broadly known in the industry as retail media) and social commerce will lead the pack. Focusing on retail media, Wieser ...
Shriram Finance launches #TogetherWeSoar campaign with Rahul Dravid and Naseeruddin Shah The study titled ‘E-Commerce Purchase Journey Study in Tier-2 and Tier-3 Cities’, surveyed 2,182 internet users ...