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Ever heard of Maslow’s Hierarchy of Needs? If you’ve taken a Psychology 101 class or brushed up ... Maslow’s concept can be applied to your social media marketing: What motivates your brand, your ...

Gulati, Ranjay. "Social Structure and Alliance Formation Patterns: A Longitudinal Analysis." Administrative Science Quarterly 40, no. 4 (December 1995): 619–652. (This paper was part of my ...