For senior sales and marketing leadership, this program focuses on how to lead profitable growth by developing a comprehensive sales strategy incorporating segmentation, value propositions, channel ...

KALAMAZOO—The Western Michigan University sales and business marketing program has once again been identified by the Sales Education Foundation as a top sales program among universities. This is the ...

Become a superstar salesperson at WMU! With our focused program and resources like the Robert S. Kaiser Sales, Negotiation and Leadership Lab, we have what you need to succeed in the world of sales.

Access of our Marketing Plans Marketing Resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO Today The ...

A written document describing the nature of the business, the sales and marketing strategy, and the financial background, and containing a projected profit and loss statement A business plan is ...

As the craze of earnings season draws to a close, here’s a look back at some of the most exciting (and some less so) results ...