Why do people buy Gucci handbags and Newman’s Own salad dressing? Why choose Coke over Pepsi? Adidas over Nike? Marketing is a crucial part of any business, and it’s about more than just promoting ...

This is because UAB MarComm is required to track every single marketing expense we make, then provide that list to the UA System. There’s a process in place called the Marketing Approval Process that ...

Discover how AI and automation technologies revolutionize marketing strategies. Explore innovative marketing automation ...

Per the UA System requirement, Marketing & Communications must approve all marketing and advertising efforts via the Marketing Approval Form. This includes: media buys — print, TV, radio, billboard, ...

What Polly didn't understand was that another meeting would probably prove equally useless. That's because she and her fellow marketers had committed an all-too-common error: using undisciplined, ad ...

A critical component of modern business success is the ability to understand and balance the human and machine-driven processes that enable scalability in a competitive, ever-evolving market. They ...

Gain a strategic understanding of relevant marketing processes, tools and tactics, providing you with unique analytical and problem-solving skills. Due to the competition for places and limited ...

After two years of waiting, the Federal Reserve finally reduced interest rates in mid-September by half a percentage point.

As a B2B marketer, your plate is probably overflowing with how-to strategies like lead generation, prospect nurturing and conversion driving. The pressure to yi ...

Bangalore remains the top choice for competitive compensation, with 28% of roles in the city offering higher CTCs.