And although authenticity in marketing has always been a best practice, it’s even more crucial now to show how the UB brand will evolve moving forward through thoughtfulness and sincerity. It requires ...

Airports around the United States are greenwashing their images with disingenuous marketing strategies about the ...

Abbvie Healthcare India found in breach of UCPMP for sponsoring foreign vacations, facing reprimand and tax evaluation.

The Indian government, led by Food and Consumer Affairs Minister Pralhad Joshi, has launched several AI-enabled initiatives ...

The Marketing Practice, a leading global B2B marketing agency, specializing in brand activation, account-based marketing (ABM), demand generation, and channel marketing has appointed James Clifton as ...

The Competition Bureau of Canada has filed a legal suit against Inc. (TSX: RCI.B), alleging that the company’s marketing of ...

Companies know this, and they've begun to use sustainability as a marketing tactic. Some companies truly are dedicated to changing their practices to be better for the planet, while some ...

Legal regulator issued warnings to law firms, particularly those working on high-volume claims, on tactics used to try an ...

The Philippines SEC has published a draft version of its “SEC Rules on Crypto-Assets Service Providers (CASP Rules),” seeking public input.