As marketing professionals, we all understand the importance of marketing plans. However, not everyone in your company thinks this way. To some, writing a marketing plan is a waste of time. In this ...

Armed with appropriate market insights, you can—at least for the foreseeable future—call if final and codify it in a message ...

Here's how to write a five-part marketing plan that works as hard as you do: This introductory section contains an overview of your situation as it exists today and will provide a useful benchmark ...

Learn more about our process and partners here. An executive summary of your marketing plan gives a brief overview of how you intend to reach your target audience and drive conversions. Here's what ...

Most businesspeople intuitively know that the key to successful marketing is having a marketing plan—a blueprint for action. However, many companies operate without one, focusing instead on the issues ...

It's possible to plan for climate migration by ensuring the infrastructure is in place before a big wave of people arrives.

According to recent research of the Content Marketing Institute (CMI), there were around 62% of businesses had no documented content marketing plan since 2018, but in 2020, the percentage of B2B ...

The Philippines is aiming for a five percent increase in foreign direct investments (FDI), and an additional ...

Create your 2025 marketing calendar with our free customizable template. Plan your content around important dates and leverage them for better engagement. Setting yourself and your organization up ...

In this guide, we’ll break down everything you need to know about building a solid marketing plan for your SaaS product from scratch to help you scale in this crowded marketplace. A marketing ...

At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From ...