Marketing offers career opportunities for people with varying educational backgrounds. A bachelor’s degree is generally required for most management training positions in marketing, sales, public ...

Heskett, James L., and Theodore Levitt. "Note on Marketing Arithmetic and Related Marketing Terms." Harvard Business School Background Note 574-082, June 1974. (Revised April 1983.) ...

What are the backgrounds and experiences of successful chief marketing officers? Though some well-known CMOs are marketing lifers, others come from other disciplines, such as product management and ...