Marketing4 年
Marketing Strategy: Finding a Sustainable, Differential Advantage
A general framework to create (and maintain) a defensible marketing strategy How to conduct an analysis of your market (SWOT analysis) using time-tested techniques How to map out the analytical ...
Marketing3 个月
Market Segmentation: Where Companies Go Wrong and Why You Need Differential Advantage Analysis
The reason you want to do differential advantage analysis is that if you find that the benefits line ... Allen Weiss is MarketingProfs founder and CEO, positioning consultant, and emeritus professor ...
Harvard Business School7 年
Identity Salience and the Influence of Differential Activation of the Social Self-Schema on ...
Forehand, Mark R., Rohit Deshpandé, and Americus Reed III. "Identity Salience and the Influence of Differential Activation of the Social Self-Schema on Advertising Response." Journal of Applied ...
Warc7 年
Event-marketing and advertising expenditures: The differential effects on brand value and ...
Event-marketing expenditure has a positive effect on a company's revenue. Advertising expenditure has a positive effect on the company's revenue. Event-marketing expenditure has a positive effect on ...