Your business needs to find a way to gain a hearing somehow. And if you want help coming up with ideas, content marketing is ...

Looking for a high-paying remote job in marketing for 2025? Here are the 10 highest-paying remote jobs within the content ...

As we all rush to finish up our work for the end of the year, very few things will make me stop what I’m doing and focus on ...

almost half of marketers also planned to increase business-to-business content marketing spending in the next year, followed by 42 percent intending to keep the budget the same. This subsegment ...

B2B marketing or business market marketing is an intentional course that involves the marketing of a product or service ...

Small business owners face tough competition in today’s market. To stand out, you need smart and creative marketing ...

Marketers have a problem with measuring content marketing. Business-to-consumer (B2C) content marketers struggle with effectively tracking their content marketing return on investment (ROI), according ...

Liu, Xuan, Savannah Wei Shi, Thales S. Teixeira, and Michel Wedel. "Video Content Marketing: The Making of Clips." Journal of Marketing 82, no. 4 (July 2018): 86–101.

This past spring, amidst the planning for our 25th-anniversary celebration, Team LISI took a moment to reflect on the significant changes in the digital marketing landscape over the past quarter ...

The newly released 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights that B2B brands are increasingly prioritizing content marketing, but the resources to support ...

Bauer has formally launched its new content marketing division, Story54, in a bid to assist premium brands respectfully connect with female audiences. Story54 has a strategic remit to create ...